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About Project
About Project
«Lokal» Loyalty Program
Lokal is the loyalty program used by Lviv restaurants. It is famous for its cashback system. When you pay the bill at the restaurant, you have a chance to receive 10% of cashback returned. You should use a mobile app or plastic card called «Lokal» to have it.
Loyalty program also proposes other things besides cashback: interesting news, discounts, events and rewards for tourists and locals.
Loyalty program also proposes other things besides cashback: interesting news, discounts, events and rewards for tourists and locals.
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About Task
About Task
Website Redesign
The task was about redesigning of current website: www.lokal.lviv.ua
The problem is that website does not cover all the necessary information about loyalty program.
It is also visually outdated:
The problem is that website does not cover all the necessary information about loyalty program.
It is also visually outdated:
Screenshot of the main page of current website
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Architecture
Architecture
Old Structure
Old structure has several problems. First of all some topics are missed and other topics which are not very important is very accessible. In the part of cabinet information needed to be showed more structural. By the way, now there is no possibility to register in loyalty program from website.
Redesigned Structure
Mapping help me to clearly understand how information architecture and navigation system will work. Not only me as a designer have worked on the architecture. There were a lot of insights from people use this program and people who work for this program.
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Making
Making
From sketches to wireframes were a lot of iterations to find the best choice. All wireframes were linked into prototypes and tested with users and steakholders. It helps to make vaulable changes fast and easy. It also helps to take our attention in functional part, not on visuals and aestetics. In the end we have conclusive skeleton of our layout.
Mock-Ups
Main page — Slider
Slider on mobile:
Home page and internal pages:
User account page:
